Robinson Outdoor Products LLC. unveils a new website design consolidating ScentBlocker®, TreeSpider®, and Whitewater Outdoors® brands.


Contact: Michael Swan


Robinson Outdoor Products LLC. unveils a new website design consolidating ScentBlocker®, TreeSpider®, and Whitewater Outdoors® brands.


Cannon Falls, MN — June 15, 2013 — Robinson Outdoor Products, LLC., the leading innovator in scent control technology, hunting apparel, scent elimi­­nating liquids, and tree stand safety equipment, has unveiled a new website design.

Michael Swan, Director of Marketing with Robinson Outdoors Products, announced today that the company has launched a newly redesigned website.

“Our new website is information rich and easier to use,” said Scott Shultz, CEO of Robinson, a Minnesota-based manufacturer that designs and develops innovative products to improve hunters’ experience in the field.

Swan noted that the company’s new website features an improved layout which consolidates its three primary brands - ScentBlocker, Tree Spider and Whitewater Outdoors. He stressed that finding and comparing product models in the new website is a lot easier than the previous version. Incorporated into each category are videos and commercials to inform visitors of the various features and benefits of products and technologies. Over the next several months, many more product specific videos will be added to create an informational multi-media presentation.


Swan stressed that by consolidating the ScentBlocker, Tree Spider and Whitewater Outdoors sites, a customer’s experience is much improved over the previous site. By creating brand portals and product specific landing pages for its broad product lines, as well as individual product series detailing specific technologies, features, and attributes, Robinson has made the essential selection of hunting apparel, scent eliminating liquids, and tree stand safety much easier.


The company has made it quick and easy for visitors to its website to select a brand and technology, then a product category from the menu to browse its range of nearly 1500 hunting products and enjoy a seamless and secure e-commerce experience or find a dealer near them.


The website is based in part on resources from its award winning print catalog. Visitors will find fantastic photography that evokes the desire to suit up and get into the woods, and writing with a tone that predators will appreciate. The new site will provide great monthly articles, user submitted photos, blogs and guest writers from across the hunting world on big game hunting tactics, lifestyle, and how-to information. “Everything just looks better, from the colors, the layout, the easy-to-navigate categories, and everything else in between,” Swan said. “We invite everyone to check it out. We’re sure you’ll love what you see, and the innovative hunting products you’ll find there.”


Swan went on to point out that in celebration of the newly designed site, anyone who visits the website can win $25 in free products as part of its monthly promotion.


All the visitor has to do, according to Swan, is simply enter their email address in the Newsletter Sign up and they will be automatically entered into the month’s drawing.


One of the highlights of Robinson Outdoor Products’ new website is that customers will be treated to flat rate ground shipping of $7.50 USD for orders within the lower 48 states.


For more information, please visit:


About Robinson Outdoor Products LLC:

Celebrating 35 years of innovation, Robinson Outdoor Products is a privately held corporation based in Cannon Falls, Minn. As a leader in scent control technologies, hunting apparel, scent control liquids and tree stand safety equipment, their mission is to improve the hunter’s experience by innovation. For more information about Robinson Outdoor Products, call 1-507-263-2885 or visit

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