The Importance of Women in Shooting Sports

In honor of Women’s History Month, I’m writing this article on the importance of women in shooting sports, as we strive to take advantage of the equal opportunity gifted to us by the suffragettes in 1920, less than 100 years ago.


Women are the fastest growing segment of the shooting sports industry, and we have come quite a long way since Annie Oakley stated, “...when men shoot well they are marksman, when women shoot well they are trick shooters”. Shoot Like A Girl is dedicated to growing the number of women in shooting sports, and we have had great success, even though the world of shooting sports is (still) a male dominated industry. Lucky for us, there have been pioneers ahead of us who have broken the glass ceiling, and many companies have an increasing number of women in key roles in the shooting sports industry. The industry welcomes women, and the economic impact they make, but why should women participate in shooting sports?


In these times of equal opportunity, women must take time for themselves. Heart disease is the number one killer of women, probably because we are stressed out. We have asked for, and gotten more responsibility and equality in the workforce, but statistically we haven’t given up any traditional roles. This may not be true in your home, but commonly women still pay the bills, take the kids to the doctor, clean the house, do the laundry, do the grocery shopping, go to soccer practice, take the dog to the vet, and work a full time job with increasing responsibility. That is stressful…and it is killing us. We must take time for ourselves to relieve stress, what better activity than shooting sports. There is a great book by Michael Silverstein and Kate Sayer, titled “Women Want More”, a research project that looked at women globally from every economic and educational background, and overwhelmingly ALL these women wanted more ….can you guess...TIME! They want quality time with their families, a sense of instant gratification and a bit of exercise. That is shooting sports defined! Shooting sports don’t discriminate against age or physical fitness level. It can be a low entry cost activity, that families can do for generations; a true lifetime sport.


The industry needs us to be active in shooting sports too. While women only make 77 cents for each dollar our male counterparts make, we control 85% of every consumer purchase. We have the ability to have a positive financial impact to the industry. That financial impact is recognized in the industry, by the products and technology offered to cater to our shooting needs.



Equally as important as their financial impact, is the impact women have on hunting. In the National Shooting Sports Foundation’s Report, “The Future of Hunting and Shooting Sports”, indicated that when Dads hunt, 46% of the boys and 13% of the girls hunt…but add Mom into the equation, 64% of the boys will hunt and 50% of the girls in that home will hunt. We need Moms out there hunting to protect our hunting heritage.


Women can also impact our 2nd Amendment rights, by becoming educated and informed, but definitely we need to vote. We should honor those women who fought for our right to vote in 1920, as the result of the great struggles and sacrifices of women who were shunned from their families, jailed, and treated with disdain- by voting. We can make a difference, but we must be involved and then vote to let our voice be included.


Karen Butler is the President of SLG2, Inc, DBA: Shoot Like a Girl, a company dedicated to growing the number of women who confidently participate in shooting sports. For more information about Karen, visit

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