But God- On Account of His Name


But God Image_Color_CrossOur journey through Psalms 23 continues with the phrase from the third verse, 'for His name's sake.' Last week we looked at Abba's burning desire for intimacy with His children and that is what leads Him to carefully guide us on His paths of righteousness.

This week let's visit about what causes Him to be so relentlessly faithful to His sheep. When we are smelly, stupid, and stubborn acting- what causes Him to remain faithful to us? Since we often seem to want to go our own way, wouldn't it be easier for Him to cease being our Shepherd?

If He was interested in easier, He would not have come to Earth, let alone gone to the cross on our behalf. I believe He answers the above question in the next line of the Psalm, when it is said, 'for His name's sake.'  This is a HUGE statement and we will take a few weeks to fully unwrap the meaning of this phrase. This line is sort of a summation of what motivates Him, and as we grasp that, it allows us to look forward to what He will do next.

Today, let’s begin by inverting the sentence and looking at the last word first, the word 'sake.' The word sake means 'purpose' or ‘intention'. It also means 'in view of' or 'on account of'. So, turning the verse around, it would sound something like this- 'On account of His name, He guides me in paths of righteousness.'

What is being said here is incredible! Him being our shepherd, His leading of us, is not dependent on us! It is ONLY dependent on Him. It is Him being faithful to being who He is. He NEVER quits being our shepherd. He would have to stop being Himself in order to stop being our Shepherd. This is why He says He is the same yesterday, today, and tomorrow. He is eternally committed to shepherding us. He is eternally committed to being faithful to Himself. He does this on account of His name.

Next week we'll begin to look at what is meant by 'name', but for now let's be thanking Him that His faithfulness to us isn’t dependent on us, but only on Him being faithful to Himself, on account of His name.




If you want to know what someone really thinks, just listen to what they say after the word  ‘but’ …so it is here with…”but God!”“


Note: “but God” is a weekly ministry of Robinson Outdoors Products written for us by pastor and spiritual counselor, Thomas Paige. “But God” is posted each week on the ScentBlocker website and can be found there along with the archives of messages of past years and months from Thomas. “But God” is also posted each week on ScentBlocker Facebook page and on Twitter.


You may ask, “why would Robinson, an outdoor products company with brands ScentBlocker and Tree Spider, making  products for hunters, spend its time on something like “but God”?”  Great question, as we here at Robinson consider our work place our mission field, our products bearing the John 3:16 inscription our outreach. For 2014, there will be a laminated waterproof jacket pocket insert that contains the salvation message printed in two languages. And, we ask the Lord to provide more opportunities for us to be a light unto a dark world.


What responses do we receive from our customers? Each week thousands and thousands of people read the “but God” message online. We receive dozens and dozens of appreciative emails, rejoicing that a company has the courage to stand up for what it believes despite perhaps it not being the most popular thing to do these days. God has blessed our lives and our  business!


I hope you will enjoy this weeks’ “…but God” as Thomas continues the series, unto the Lord!

Leave a Comment