But God- What's in a Name?


As we continue in Psalms 23, I want to ask, what's in a name?

How do we choose our children's names? My name was chosen because to my dad it sounded the most like a professional baseball player. For our kids, we looked at a book of names and what they meant, but it came down to which name we liked the best. I recall our son-in-law, when considering potential names, running them through what he called 'the playground test'. In other words how much teasing would their son take on the playground because of the name. For the most part in our society, our names are not that important - it's just what we're called, sort of a handle. Kind of like a dog tag.

However, in the ancient Hebrew culture, names meant much, much, more. There was a great emphasis on choosing a child's name. In their culture a name revealed both the character and the calling of the child. A name was prayerfully chosen and were considered to be prophetic. This child would be expected to grow into their name. The child's name was an expectation of what their covenant God would produce, not only in this child's life, but also of what He would produce through their life. Therefore, a name was of supreme importance. It would define their their being, their very essence. It was a statement of what could be expected from them.

We have talked previously about the name used of the Shepherd in this Psalm. It is the same name God had given Moses. It is His name, I AM. Today, let's bring that into the New Testament and look at Philippians 2:9-11.

'Therefore also God highly exalted Him, and bestowed on Him the name which is above every name, that at the name of Jesus every knee should bow, of those who are in heaven, and on earth, and under the earth, and every tongue confess that Jesus Christ is Lord, to the glory of God the Father.'

This is our Shepherd's name! The highest name! What an honor to have Him as our Shepherd. This is who He is and who He can be counted on to be. Both in and through us, His children and His sheep.

This line, 'For His name's sake', serves as both a summation and an expectation of all David is saying in this Psalm. It is a summation of Who He is and what He has done, and also an expectation of all He will do as He lives up to His name. Because of that, I want to suggest a devotional way to read this Psalm. Let's read it this week by beginning and ending the Psalm with that line. Let's also insert it between every line. This practice for me, reminds me who my Shepherd is and causes me to thank Him in advance that He will be true to His name.

Until next time,





“If you want to know what someone really thinks, just listen to what they say after the word  ‘but’ …so it is here with…”but God!”“


Note: “but God” is a weekly ministry of Robinson Outdoors Products written for us by pastor and spiritual counselor, Thomas Paige. “But God” is posted each week on the ScentBlocker website and can be found there along with the archives of messages of past years and months from Thomas. “But God” is also posted each week on ScentBlocker Facebook page and on Twitter.


You may ask, “why would Robinson, an outdoor products company with brands ScentBlocker and Tree Spider, making  products for hunters, spend its time on something like “but God”?”  Great question, as we here at Robinson consider our work place our mission field, our products bearing the John 3:16 inscription our outreach. For 2014, there will be a laminated waterproof jacket pocket insert that contains the salvation message printed in two languages. And, we ask the Lord to provide more opportunities for us to be a light unto a dark world.


What responses do we receive from our customers? Each week thousands and thousands of people read the “but God” message online. We receive dozens and dozens of appreciative emails, rejoicing that a company has the courage to stand up for what it believes despite perhaps it not being the most popular thing to do these days. God has blessed our lives and our  business!


I hope you will enjoy this weeks’ “…but God” as Thomas continues the series, unto the Lord!

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